Built by InGen AI. Built Around Your Company.
WillowGreen is the green-industry operating system from InGen AI. InGen builds AI operating systems that consolidate the platforms a company uses into one system with an AI layer running the workflows.
One System, With an AI Layer Running the Workflows
Green-industry companies run on a pile of apps that never share one record: one for leads, one for scheduling crews, one for invoices. WillowGreen consolidates them into one system with an AI layer running the workflows, built with founding clients and configured around how your company works.
Ginny
InGen's AI, inside every InGen operating system
Ginny is InGen's AI, inside every InGen operating system. In WillowGreen she answers questions about your jobs, crews and money, drafts texts and content, and acts only after you say yes.
Owner to Owner
From First Conversation to Go-Live in Weeks, Not Years
Six steps. One accountable team. Your part at every step is small.
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1
Discover
We learn how your company runs today, from first call to final invoice.
Your part: a few conversations.
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2
Map
We map every handoff and decide what to keep.
Your part: review the map.
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3
Build
We configure the core around your process and build what is missing.
Your part: confirm priorities.
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4
Remember
Ginny learns your services, your service area and your language.
Your part: approve answers.
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5
Secure
Access levels, permissions and nightly off-site backups.
Your part: set roles.
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6
Launch and Grow
Your team moves in. Changes keep coming in the live system, most the same day.
Your part: use it.
Standard Core, Your Configuration
One shared core.
Every company shares one core, so fixes and security patches reach everyone in one release. No forks.
Your words live in configuration.
Your stages, roles, rules and words are settings, not someone else's defaults.
Unique processes become modules.
A process unique to you becomes a module that plugs into the standard core.
Founding clients set the order.
What gets built next is decided with the founding clients who run on it.
Dr. Kyle Huggins
Founder, InGen AI Company
Dr. Huggins has been a marketing professor for over 23 years, teaching inbound digital marketing, marketing strategy, and now Agentic AI in Marketing. His theoretical models, developed through research and instruction, are the foundation of InGen AI, which builds AI operating systems for specific industries. InGen builds each system with an anchor company, then configures it for every company in that industry. For the green industry, WillowGreen is being shaped now with founding clients, on the same core already running live businesses.
Talk to us directly: kyle@ingenmarketing.com
A Willow Inside a G
An emerald ring that almost closes reads as a capital G. A white weeping willow grows inside it. A single emerald leaf sits at the tip of the middle branch, right at the gap where the G opens.
Growth inside a system that is never quite closed. The mark was designed in-house at InGen.
Help Shape WillowGreen
Founding clients shape the first build around how their company works. Kyle Huggins at InGen replies personally.