Two Ways to Get WillowGreen
Own it outright, or license it from InGen. Either way, it is built around how your company works.
Pay for the Build. Keep the System.
One build fee. When the build is done, the system is yours.
- One build feeQuoted to your company after we map how it runs.
- The system is yoursYou name it, you name its AI, and it runs on your own hardware.
- Built around your processYour stages, roles, rules and words.
- No license fee and no revenue shareNothing to pay each month for the system itself.
Best for: owners who want to own the asset and pay once.
Become a Founding ClientA Smaller Start. InGen Runs It.
A smaller build fee, a monthly license, and a share of the growth.
- A smaller build and setup feeQuoted to your company, well below the cost to own.
- A monthly licenseA 2-year first term, then month to month.
- An industry-specific, negotiated revenue share on growthWe use industry standards and your yearly revenue to set a benchmark, then measure the system's impact against it for 2 years.
- InGen hosts and keeps buildingGinny, InGen's AI, is built in. Changes you ask for usually land the same day.
Best for: owners who want to start sooner with less up front.
Become a Founding ClientWhich One Fits You
| Own It | License It | |
|---|---|---|
| Up front | One build fee | A smaller build and setup fee |
| Each month | No license fee | Monthly license: 2 years, then month to month |
| Revenue share | None | Negotiated for your industry, on growth above your benchmark, 2 years |
| The system | Yours, on your hardware | Hosted and run by InGen |
| The AI | Your own, named by you | Ginny, InGen's AI |
| Built around your process | Yes | Yes |
| Your data | Yours | Yours |
Straight Answers on Pricing
Why are there no prices on this page?
Every WillowGreen build is quoted to the company. A small shop and a large one need different builds, so we map how yours runs first, then quote both routes side by side.
What is the benchmark?
We use industry standards and your yearly revenue to set it, agreed together in writing before the build starts. The revenue share is only paid on sales above it, for the 2-year first term.
Why a revenue share?
It keeps InGen working on your growth, not just your software. The share is negotiated for your industry's margins, and it is only paid on growth above your benchmark.
Which one costs less?
Licensing costs less to start. Over a long enough stretch, owning costs less. We show you where those lines cross for your company.
What happens to my data?
Your data is yours on either route, backed up every night.
Help Shape WillowGreen
Founding clients shape the first build around how their company works. Kyle Huggins at InGen replies personally.