One System for Your Green Company
A standard core already running live businesses, configured around your company. The modules below are in the core today. The rest are on the build list, shaped with founding clients.
What's included
- Website built and hosted
- Ginny edits the website
- Content calendar with approvals
- Social and blog publishing
- Email newsletters
- Google review asks
- Weekly AI visibility check
Get Found: Website, Content and Reviews
Website built and hosted, with Ginny editing it. Content calendar with approvals. Social and blog publishing. Email newsletters. Google review asks. Weekly AI visibility check.
- Source
- Google profile
- Channel
- Web request
- Need
- Oak removal, storm damage
- Assigned
- Estimate visit Thursday
- Tracked to
- Won job
What's included
- Finished-job photos to location posts
- Job address sets the pin
- Published to your website for local search
GeoPins From Job Photos
Finished-job photos plus the job address become location posts on your website for local search. The job address is the source of truth for the pin, not the photo's GPS.
What we shape for green crews: Crew photo capture without an app. The phone camera works with no signal. Crews submit the batch from the phone browser when back in coverage. The job address is the source of truth for the pin.
What's included
- Weekly check of ChatGPT, Gemini and Google
- Your rank against tracked competitors
- The homeowner questions that were asked
- Ginny drafts content to close the gaps
AI Visibility
Homeowners and property managers now ask AI assistants who to call. Every week WillowGreen checks the questions they ask in your area and shows how often you are named, and who is named instead.
What's included
- Lead source tracking
- Pipeline stages you define
- No re-typing customer details
Leads and CRM
The pipeline from first call to won job. Contacts, companies, and lead sources tracked in one place.
What's included
- Jobs board
- Crew calendars synced with Google Calendar
- Multi-day jobs
Jobs, Crews and Scheduling
A jobs board, crew calendars synced with Google Calendar, and multi-day jobs without a separate scheduler.
What's included
- Text templates
- Scheduled texts
- Call logs and transcripts
Customer Texting and Calls
Templated texts, scheduled texts, call logs and transcripts on the job record.
What's included
- Invoices
- Payments
- Collections follow-up
- QuickBooks link
Invoices, Payments and QuickBooks
Invoices, payments, collections follow-up, and a link to QuickBooks. No double entry.
What's included
- Real-time job status
- Pipeline and receivables
- Marketing visibility check
Owner Dashboard
The numbers the owner actually watches, in one place.
Ask it things like
- Which jobs are waiting on a deposit?
- Which estimates went out this week and have not been answered?
- What did we quote Sample Homeowner last spring?
Ask Anything With Ginny
Ask a plain-English question about your business by chat or voice. Answers come from your own data and respect each person's permissions.
What's included
- Role-based permissions
- Security monitoring
- Nightly backups
Roles, Security and Backups
Each person sees what their role allows. Security monitoring. Nightly backups.
Works With the Tools You Keep
QuickBooks stays your book of record. WillowGreen connects to it and to the tools your office already uses.
- Invoice
- Synced to QuickBooks
- Crew day
- Thu 7:30 AM on Google Calendar
- Texts
- 4 on the company line
- After the job
- GeoPin and post, for your approval
QuickBooks
Stays your book of record. WillowGreen connects to it.
Google Calendar
Crew calendars sync both ways.
RingCentral
Texts and calls run through the company line.
What We Shape for Green Companies
These are on the build list. Founding clients decide the order.
Recurring service and maintenance plans
Maintenance plans, renewals, and reminders for work that repeats.
Seasonal programs
Fertilization, plant health care rounds, irrigation start-up and winterization.
Property and plant records
What is on each property, what was done, what is due.
Estimates and proposals that turn into scheduled work
From proposal to job without re-entering anything.
Crew-day view
Who is where, what they need, photos back to the office.
Certification and license reminders
Arborist certifications, applicator licenses, and renewals tracked for you.
GPS route mapping
Route mapping for crews, on the build list.
Not Sure Which Modules You Need?
Start with how your company runs today. We map every handoff with you and decide together what to keep, what to replace and what to build.
Help Shape WillowGreen
Founding clients shape the first build around how their company works. Kyle Huggins at InGen replies personally.